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More
Xavier Royaux
SVP Chief Marketing Officer
at
McDonald's France
Paris, France
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About
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Work
Awards
My Latest Work
SEE ALL WORK
Vestiaire
McDo Music Tour
McCafé
Frites
About me
This profile was created because Xavier Royaux has been referenced on AdForum.
It's my profile and I want to edit it.
Sector Experience
Restaurants & Fast Food
Food
Department Stores, Supermarkets
Environmental & Ecological Issues
TV/Radio Programs & Stations
Cable / Satellite Services
Disease Awareness, Support Groups & Associations
Energy & Water Authorities, Utilities
Anti-Domestic Violence, Sexual Abuse
show more
Awards
2023 Grand Prix Stratégies de la Publicité
2023 EFFIE France
2023 The Gerety Awards Creative Prize
2023 Grand Prix Stratégies du Brand Content
2023 Prix Club des Directeurs Artistiques (Club des DA)
2022 Prix Club des Directeurs Artistiques (Club des DA)
2022 D&AD Awards
2021 EFFIE France
2021 Prix Club des Directeurs Artistiques (Club des DA)
2020 Prix Club des Directeurs Artistiques (Club des DA)
2020 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2020 The One Show
2020 D&AD Awards
2019 The One Show
2019 Cannes Lions International Festival of Creativity
2019 D&AD Awards
2019 Grand Prix Stratégies de la Publicité
2019 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2019 Epica Awards
2019 Prix Club des Directeurs Artistiques (Club des DA)
2018 Prix Club des Directeurs Artistiques (Club des DA)
2016 Cannes Lions International Festival of Creativity
2016 Epica Awards
2016 Prix Club des Directeurs Artistiques (Club des DA)
2016 Cristal Media & ADvertising Summit
2016 CLIO Awards
2015 Epica Awards
2015 ANDY Awards
2015 Grand Prix Stratégies de la Publicité
2014 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2014 Epica Awards
2014 EFFIE France
2013 Cristal Media & ADvertising Summit
2013 Epica Awards
2012 Prix Club des Directeurs Artistiques (Club des DA)
2010 D&AD Awards
2010 Grand Prix de la Publicité Presse Magazine
2010 The New York Festivals Advertising Awards
2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2010 Grand Prix Stratégies de la Publicité
2010 ADC Annual Awards
2010 Cannes Lions International Festival of Creativity
2010 IAA Responsibility Award
2010 CRESTA
2010 Cristal Media & ADvertising Summit
2010 Phénix U.D.A de la Communication / Phénix UDA de la Communication
2009 The Intercontinental Advertising Cup (The Cup) / ICAC
2009 The Golden Drum Awards
2009 Grand Prix des Médias
2009 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2009 Cristal Media & ADvertising Summit
2009 Prix Club des Directeurs Artistiques (Club des DA)
2008 Cristal Media & ADvertising Summit
2008 CLIO Awards
2006 Cristal Media & ADvertising Summit
2005 Eurobest
2005 Grand Prix Stratégies de la Publicité
2005 Ad-Awards
2004 Eurobest
show more
People I worked with
Stéphane Xiberras
President - Creative director
BETC Paris
Faustin Claverie
TBWA\GROUPE, Boulogne-Billancourt
Benjamin Marchal
Executive Creative Director
TBWA Paris
Matthéo Pressmar
directeur commercial
TBWA\PARIS
Jean-François Goize
Executive Creative Director
Brainsonic
My Work
SEE ALL WORK
5361
Big Mac
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
766
Joyeuses Fêtes
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
902
Chaussettes Roses
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
821
Chaussettes Vertes
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
812
Chaussettes Bleues
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
836
Chaussettes Jaunes
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
1406
Reveal Socks
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
7765
McDonald's McCrispy
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
3139
Lil' Parc
BRAND:
McDonald's
AGENCY:
DDB Paris
Positions
Senior Vice President CMO
McDonald's France
November 2015 - Present (8 years 6 months)
Managing Director
BETC Paris
Pantin, France
2008 - 2010 (2 years)
View profile
Work
Awards
7403
Want to be a Girl
BRAND:
June
AGENCY:
BETC Paris
14341
Asterix
BRAND:
McDonald's
AGENCY:
BETC Paris
43275
Scream
BRAND:
McDonald's
AGENCY:
BETC Paris
19957
Cinderella
BRAND:
McDonald's
AGENCY:
BETC Paris
10806
The Model and The Surfer (English)
BRAND:
McDonald's
AGENCY:
BETC Paris
13611
Pass / Fail
BRAND:
McDonald's
AGENCY:
BETC Paris
7655
Exam Results: Fail (French)
BRAND:
McDonald's
AGENCY:
BETC Paris
7909
Exam Results: Pass (French)
BRAND:
McDonald's
AGENCY:
BETC Paris
9150
Giant Hand A
BRAND:
McDonald's
AGENCY:
BETC Paris
7599
Fashion Week
BRAND:
McDonald's
AGENCY:
BETC Paris
10247
Le Mans
BRAND:
McDonald's
AGENCY:
BETC Paris
11596
Giant Hand B
BRAND:
McDonald's
AGENCY:
BETC Paris
8808
Want to be a Girl (French)
BRAND:
June
AGENCY:
BETC Paris
16845
Darth Vader B
BRAND:
McDonald's
AGENCY:
BETC Paris
7524
Exam Results: Fail
BRAND:
McDonald's
AGENCY:
BETC Paris
8367
Exam Results: Pass
BRAND:
McDonald's
AGENCY:
BETC Paris
show more
2010 D&AD Awards
2010 Grand Prix de la Publicité Presse Magazine
2010 The New York Festivals Advertising Awards
2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2010 Grand Prix Stratégies de la Publicité
2010 ADC Annual Awards
2010 Cannes Lions International Festival of Creativity
2010 IAA Responsibility Award
2010 CRESTA
2010 Cristal Media & ADvertising Summit
2010 Phénix U.D.A de la Communication / Phénix UDA de la Communication
2009 The Intercontinental Advertising Cup (The Cup) / ICAC
2009 The Golden Drum Awards
2009 Grand Prix des Médias
2009 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2009 Cristal Media & ADvertising Summit
2009 Prix Club des Directeurs Artistiques (Club des DA)
2008 Cristal Media & ADvertising Summit
2008 CLIO Awards
Deputy Director-General
Saatchi & Saatchi Duke
2003 - 2007 (4 years)
Development Director
Saatchi & Saatchi Duke
Saint Denis, France
April 2003 - December 2003 (8 months)
Work
Awards
6508
Caesar & Brutus: Teaser 5
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
6210
Caesar & Brutus: Teaser 4
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
6157
Caesar & Brutus: Teaser 3
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
5967
Caesar & Brutus: Teaser 2
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
6212
Caesar & Brutus: Teaser 1
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
7629
Caesar & Brutus
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
6011
When the city becomes alive (Flemish)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
5685
When the city becomes alive (German)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
5493
When the city becomes alive (Dutch)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
5863
When the city becomes alive
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
5009
When the city becomes alive (Belgian)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
5403
When the city becomes alive (French)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
7256
When the city becomes alive (30 sec)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
8592
When the city becomes alive (45 sec)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
6460
Hand - Girl
BRAND:
Innocence En Danger
AGENCY:
Saatchi & Saatchi Duke
show more
2006 Cristal Media & ADvertising Summit
2005 Eurobest
2005 Grand Prix Stratégies de la Publicité
2005 Ad-Awards
2004 Eurobest
General Manager
Dassas & Co
Paris, France
1995 - 1997 (2 years)
Responsable client
TBWA\PARIS
Boulogne-Billancourt, France
View profile
Work
Awards
6554
Reconciliation
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
9586
MCDONALD'S Chicken Forever Spicy
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
6590
The Rope
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
7143
Rawing
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
9075
Karate
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
show more
2022 Prix Club des Directeurs Artistiques (Club des DA)
2022 D&AD Awards
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