Title | Play My Tweet |
Agency | BBDO New York |
Campaign | Play My Tweet |
Advertiser | Foot Locker |
Brand | Foot Locker |
Posted | April 2016 |
Business Sector | Others |
Story | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
Media Type | Others |
Length | |
Editing Company | MacKenzie Cutler |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Chris Beresford-Hill |
Executive Creative Director | Dan Lucey |
Art Director | Martins Zelcs |
Copywriter | Bryan Stokely |
Director of Integrated Production | David Rolfe |
Associate Director of Digital Production | Joe Croson |
Event | Olivia Boutcher |
Interactive producer | Eric Bloom |
Project Manager | Michael Gentile |
Account Manager | Troy Tarwater |
Account Manager | Janelle Van Wonderen |
Account Manager | Nick Robbins |
Account Manager | Samuel Henderson |
Digital Strategist | Rhys Hillman |
Production Company | The Kitchen |
Director | Law Chen |
Director of Photography (DOP) | Jon Chen |
Executive Producer | Renee Haar |
Line Producer | Jonathan Hsu |
Event | Keith Vogelsong |
Editor | Nick Divers |
Executive Producer | Sasha Hirschfeld |
Music | Cameron Thompkins |